Lazada is one of Malaysia's two biggest marketplaces, with a shopper base that skews toward branded and higher-consideration purchases. New sellers often lose margin by pricing before they understand Lazada's fees, or by copying a title nobody searches. This guide walks you through it the right way.
Step 1 — Register your Lazada seller account
Go to Lazada Seller Center and sign up. You'll provide:
- Personal or business details — individuals can sell; a registered business (SSM) unlocks more.
- Bank account — where your sales payouts are deposited.
- Pickup address — for courier collection.
Registration and listing are free. Lazada only deducts fees when you make a sale.
Step 2 — Marketplace or LazMall?
Two seller tiers, and it matters:
| Tier | Who it's for | Trade-off |
|---|---|---|
| Marketplace | Most sellers, any product | Easy to start, lower commission, less buyer trust signal |
| LazMall | Brand-authorized sellers | Trust badge + visibility, but stricter rules and higher commission |
Start on Marketplace unless you're an authorized brand seller. You can move up later.
Step 3 — List your first product
A strong Lazada listing has:
- A search-friendly title — product type + key spec + benefit, in words buyers actually type.
- Complete attributes — Lazada leans heavily on structured attributes for filtering; fill them all.
- Clean photos on a white background (LazMall requires it; Marketplace benefits from it).
- A benefit-led description — why yours, not the identical listing next to it.
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See the listing service →Step 4 — Understand the fees before you price
Lazada Malaysia deducts several fees from each sale:
| Fee | Typical range | Notes |
|---|---|---|
| Commission | ~1–5%+ | Varies by category and Marketplace vs LazMall |
| Payment fee | ~2.12% | On the buyer's transaction |
| Free Shipping Max | varies | Optional program that boosts visibility |
| Ads / vouchers | varies | Optional marketing costs |
Rates change and depend on your category — always confirm in Seller Center. Get exact numbers for your product with our Lazada fee calculator.
Step 5 — Price for profit (don't skip this)
The #1 beginner mistake is undercutting competitors without checking what's left after fees and costs. Run the numbers first:
Step 6 — Get found and make your first sales
- Fill every attribute — Lazada's search and filters reward complete, structured listings.
- Optimize your title keywords — they decide whether buyers see you at all.
- Collect reviews early — ratings drive both ranking and trust.
- Join campaigns — Lazada's mega-sales (11.11, 12.12, payday) are huge visibility spikes.
Frequently asked questions
- Is it free to start selling on Lazada Malaysia?
- Yes — registering and listing are free. Lazada only charges fees when you make a sale.
- Marketplace vs LazMall — which should I pick?
- Start on Marketplace unless you're a brand-authorized seller. LazMall adds a trust badge and visibility but has stricter rules and higher commission.
- How much does Lazada take per sale?
- A category commission plus a payment fee (~2%), and optional program fees. Use the Lazada calculator to see the exact impact.
- Should I also sell on Shopee?
- Many Malaysian sellers run both. See our fee comparison and the Shopee guide to decide.