Net profit as % of selling price
Commission + payment + free shipping + ads
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List at this price
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Net profit / order
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Markup on cost
Price is solved so that: selling price − cost − packaging − (fees % × price) = target margin × price. If the target margin plus fees ≥ 100%, no positive price exists.
Price your whole catalogue at once
SellerToolkit Pro applies your target margin to a bulk CSV of products. Join the waitlist.
How to price for a target margin on Shopee / Lazada
Most sellers mark up on cost and then lose the margin to fees. The correct approach is to solve for the price that leaves your desired net margin after fees. This tool does that in one step, so you can list confidently and protect your profit.
FAQ
- What's a healthy margin for marketplace sellers?
- It depends on category and competition, but many sellers target 15–30% net after fees. Test a few targets and check the resulting price stays competitive.
- Where do I find my total fees %?
- Add commission + payment fee + free-shipping-program + any ads/voucher %. Use the profit calculator to see the breakdown.